2021 Virtual Program

*Please note all times are in MST

TUESDAY – AUGUST 31, 2021 – CHARTING THE COURSE

8:45 AM – OPENING REMARKS
9:00 AM – KEYNOTE presented by UFA

Life Aboard the International Space Station – Dr. Robert Thirsk 

Dr. Robert Thirsk will share personal experiences of his six-month expedition aboard the International Space Station. Working within a collaborative and cross-cultural setting, Bob and his crew performed multidisciplinary research, robotic operations, maintenance and repair work. Bob will also describe his crew’s launch aboard a Russian Soyuz rocket from Kazakhstan, their rendezvous two days later with the Station, their undocking six months later and return to Earth.

10:00 AM – BREAK
10:30 AM – PANEL

HOW DO WE MAKE CONNECTIONS? Presented by RealAgriculture

Seven out of 10 consumers have never been on a farm or ranch. Of the three out of 10 that have had the chance to visit an operation, 95% have had a positive experience. How can we increase consumer engagement to the primary producer? What can we as producers do?

FEATURING:

  • Cherie Copithorne-Barnes, CL Ranches
  • Gordon Dibble, Dibbhurst Farms, Ingersoll, Ontario, Oxford County
  • Dina Ottoni Battistessa, @move.play.mom
  • Apryl and Sarah, @thiskindalife
  • Moderator – Lyndsey Smith, Field Editor, RealAgriculture
12:00 PM – LUNCH FEATURE 

Some Beefy Lunch Ideas to Start the School Year off on the Right Track Presented by John Deere

What to make for lunch? Does this question feel light a dead weight sitting on your mind? If you struggle with making easy lunches that get eaten be sure to join the Canada Beef consumer culinary duo Joyce Parslow and Michele McAdoo as they demonstrate some new recipe ideas and tips on how you can turn last night’s dinner into satisfying lunch solutions. Joining Joyce and Michele is Karine Barlow, registered dietitian, with Canada Beef who will talk about ‘beef’s remarkable nutrition story’. Make sure to join this lunch’n Learn session for great ideas and nutritional information, Sponsored generously by John Deere.

FEATURING:

  • Joyce Parslow Exec, Director, Consumer Marketing
  • Michele McAdoo Exec. Director, Digital Marketing
  • Karine Barlow, Director, Health & Nutrition
1:00 PM – WELCOME BACK
1:15 PM – COURSE

The Nuts and Bolts of Gate to Plate

The global COVID-19 pandemic has presented a number of challenges for many sectors, but it has also created a whole new world of opportunity for farmers and ranchers with an increased demand for local produce and proteins. This two-hour crash course will provide the nuts and bolts of how to develop a successful business plan to direct market beef to your friends, neighbours and communities.

FEATURING:

  • Cole Ambrock, Instructor, Lakeland College
  • Darla Stepanick, CPA, MBA, Lakeland College
1:15 PM – BREAKOUT 

Bov-Innovation- “While I’ve got you on the phone, Doc…” – Veterinary Telemedicine in the Field

The pandemic taught a lot of beef producers how to pivot and adapt to change quickly and the veterinary community is no exception. Telemedicine has been adopted by medical professionals to remotely treat and diagnose patients using telecommunication technology. This session will demonstrate benefits of virtual appointments, innovative strategies, and the future of telemedicine technology for veterinarians and farmers.

FEATURING:

  • Dr. Elizabeth Homerosky, DVM
  • Dr. Tommy Ware, DVM
  • Beef producer, TBC
1:15 PM – COURSE

#1 – Ranching for Profit presents The 3 Secrets For Increasing Profit

In this workshop you will …

  • See if your ranch is really a business or just a low-paying, physically-demanding job.
  • Learn the difference between economics and finance and why economics always comes first.
  • Discover the only three things that any business can do to increase profit.
  • Use the RFP benchmarks to find out which one applies to your business right now.

 WEDNESDAY – SEPTEMBER 1, 2021 – WORLD OF OPPORTUNITY

8:45 AM – OPENING REMARDS
9:00 AM – KEYNOTE presented by McDonald’s Canada

Sustainability: Leveraging Local Solutions to Global Challenges

In this session, McDonald’s Canada’s Senior Manager of Strategic Supply Nicole Zeni and Fulton Market Group’s Global Sustainability Director Tim Hardman will discuss the important role of sustainability in addressing climate change, with a focus on what actions industry are taking to work towards common goals and commitments. The discussion will also cover the simultaneous climate considerations of industry stakeholders and suppliers, key decision makers as well as consumers. Ultimately, Nicole and Tim will aim to suggest collaborative ways in which the industry can tackle climate change globally.

FEATURING:

  • Nicole Zeni, Senior Manager, Strategic Supply, McDonald’s Canada
  • Tim Hardman, Global Sustainability Director, Fulton Market Group
10:00 AM – BREAK
10:30 – 12:00 PM – CATTLE CONVOS PRESENTED BY CARGILL
10:30 AM

Protecting Farmland and Food

Each year Canada loses 20,000 to 25,000 hectares of prime farmland to urban expansion. While urban development is important for our economy, protecting agricultural lands is equally important so that we can continue to supply Canadians with a local source of food. Not to mention the habitat for wildlife and healthy soils that pastureland and grasslands provide. During this chat, we will hear how farmers and ranchers can be a part of the solution to the urban-rural divide.

FEATURING:

  • Wayne Caldwell , PhD, RPP, FCIP
    Professor, Rural Planning and Development School of Environmental Design and Rural Development University of Guelph
10:50 AM

Climbing the Summit

In fall 2021, the UN Secretary-General will convene a Food Systems Summit to kickstart ambitious new actions, innovative solutions, and plans to transform food systems. But what does this mean for Canadian beef producers? This presentation intends to provide clarity around the objectives and goals of the UN Food Systems Summit and the role of Canadian beef within it.

FEATURING:

  • Robynne Anderson, Director General, International Agri-Food Network (IAFN)
11:10 AM

From the Kitchen Sink to the Carbon Sink

Food Water Wellness Foundation is working with landowners to advance environmentally regenerative agriculture practices. These landowners are managing their land in a way that takes atmospheric carbon and stabilizes it in soil through biological processes. Their work may be one of the most significant tools in reducing net emissions and represent an untapped opportunity for cattle producers to develop a new income stream in the form of carbon offsets, while making their land more resilient to changing weather patterns.

FEATURING:

  • Kimberly Cornish, Director, Food Water Wellness Foundation
12:00 PM – AWARDS BANQUET

Join us as we announce the winners of the 2021:

  • The Canadian Beef Industry Award for Outstanding Research and Innovation
  • The Environmental Stewardship Award (TESA Award) – 25th Anniversary
1:00 PM – WELCOME BACK
1:15 PM – COURSE

AgriStability 1 0 None:  A Post Coffee Shop Cleanse (a collaboration with Quick Dick McDick)

A lot of people are asking what AgriStability 1 0 None is about and why it is referred to as a Post Coffee Shop Cleanse.

The AgriStability 1 0 None part came about when someone wanted to name the session AgriStability 101, and MNP’s Director of Ag Risk Management Resources, Steve Funk, came up with a better idea.

The Post Coffee Shop Cleanse part is best understood by thinking of the session as a big green drink, thick and of unknown origin.  Many people may have lied to you about the taste of such drinks in the past, but MNP has figured out a way to fundamentally alter the taste.  We accomplish that by adding artificial sweetener – not just a bit, we are going to megadose the big green drink with artificial sweetener.  Think of Quick Dick McDick as the artificial sweetener that is going to be added:  not just a few drops, but a whole teaspoon!  It will fundamentally alter the way you see AgriStability and, by the end of the hour, you will feel so much better as some of the misinformation about AgriStability dissipates and disappears.

The session starts by examining four key pieces of misinformation about AgriStability, first from Quick Dick’s perspective and then from MNP’s perspective.  It continues with a farm side chat with Quick Dick, where several members of the MNP Team answer some of Quick Dick’s questions about AgriStability.  Finally, it winds up with a live Q & A session where those same MNP Team members will take questions from the CBIC audience on AgriStability.

1:15 PM – BREAKOUT

Canadian Beef Information Gateway – Shifting the retail meat purchase experience

The pandemic has forever changed the way consumers browse, shop, and buy food. Quick response (QR) codes and smartphones to place contactless take out orders at restaurants became increasingly important options out of necessity. The Canadian Beef Information Gateway optimizes the intersection of food and technology by using QR codes and bar codes to drive the purchase and enjoyment of Canadian beef. The program offers the ability to connect with consumers across three important stages – meal planning, point of purchase and meal preparation in home. The project pairs QR or bar codes with beef in the retail meat case and in grocery store print or e-flyers to enable a digital gateway to all things beef. Each beef cut profile will feature essential information including recommended cooking methods, food safety and storage information, written recipes, ‘hands-in-pans” recipe videos, nutritional information and shopping lists. To learn how this unique retail meat case program was created, join Canada Beef’s President Michael Young as he presents the consumer research, program development and execution of this exciting new way to purchase Canadian beef.

FEATURING:

  • Michael Young, President, Canada Beef
1:15 PM – BREAKOUT presented by TELUS Agriculture

Harnessing the Potential of Current and Future Feedlot Technologies

For many years, feedlot producers have embraced and adopted technologies to optimize their operations and increase their return on investment. Like in many industries, a growing number of exciting innovative technologies promise to enhance the efficiency and sustainability of production. It’s essential for feedlot owners and operators to understand these new technologies, their evolution and how they can benefit different areas of feedlot production. Join Dr. Eric Behlke to learn about the technology and data innovations with the greatest potential and how they can optimize feedlot operations, sustainability and animal traceability.

FEATURING:

  • Dr. Eric Behlke, Partner, Individual Animal Management Team Lead, Feedlot Health Management Services

THURSDAY – SEPTEMBER 2, 2021 – WHAT’S NEXT

8:45 AM – OPENING REMARKS
9:00 AM – KEYNOTE presented by MNP

JOHN F.T. SCOTT

Where is the Fickle Consumer Going Now?
Lessons and Opportunities as we Emerge from the Pandemic

10:00 AM – BREAK
10:30 – 12:00 PM – ECONOMIC UPDATES PRESENTED BY MNP
10:30 AM

Canfax Canadian and International Cattle Market Update

The cattle industry has been hit by a processing plant fire, a pandemic, and cybersecurity issues all in the last couple years. This has happened while North American beef production has been record large, and beef demand has been outstanding. Unfortunately, it has been a challenging couple years for producers. These supply chain disruptions combined with much higher grain prices and a stronger Canadian dollar has meant producers have been waiting for better times. Are those better times coming…..

FEATURING:

  • Brian Perillat, Manager/Senior Anaylst, CanFax
11:00 AM

Agriculture and the Economic Recovery: What Now, What Next? presented by BMO

Aaron Goertzen, Senior Economist at BMO Capital Markets, discusses the implications of the economic reopening and presents the outlook for growth, inflation, interest rates, and the Canadian dollar.

FEATURING:

  • Aaron Goertzen, Senior Economist at BMO Capital Markets
12:00 PM – LUNCH FEATURE

Behind the Lens at the CBCE Presented by John Deere

What do you get when you bring two chefs and a team of photographers and videographers together? Over 300 delicious, mouth watering beef recipe images and hands in pans instructional cooking videos. Join Mathieu Pare and Cameron Pappel of the Canadian Beef Centre of Excellence as they walk us through how the team has created inspiring content to enhance the Canadian beef experience.

FEATURING:

  • Mathieu Paré – Exec. Dir., CBCE
  • Cameron Pappel – Culinary and Innovation Manager, CBCE
1:15 PM – COURSE

#2 – Ranching for Profit presents The 3 Secrets For Increasing Profit

In this workshop you will …

  • See if your ranch is really a business or just a low-paying, physically-demanding job.
  • Learn the difference between economics and finance and why economics always comes first.
  • Discover the only three things that any business can do to increase profit.
  • Use the RFP benchmarks to find out which one applies to your business right now.
1:15 PM – BREAKOUT SESSION

She Looks Like Me

‘#She Looks Like Me’ is a new campaign created by the Meat Business Women organization which showcases the breadth of roles and career options that exist in the global meat supply chain and features women who work in the global meat industry. Laura Ryan, Chair of Meat Business Women organization has worked in the meat industry for more than a decade and she was struck by the limited number of females in the industry, and at board level in particular. Join us for this inspiring breakout session as Laura talks about why and how she created this national and global organization. It’s a must attend session for all of the dedicated and passionate women who work everyday in the Canadian beef industry.

FEATURING:

  • Laura Ryan, Chief Executive Officer, Lavenpark and founder and global Chair of Meat Business Women
3:15 – THANK YOU FOR ATTENDING CBIC 2021!

 

A WHOLE NEW WORLD - Globally, Nationally, Locally