2020 Virtual Schedule

*Please note all times are in MST

TUESDAY, AUGUST 11, 2020

8:45 AM

Opening remarks

9:00 AM

KEYNOTE: DR. DAVID HUGHES aka Dr. Food presented by Canadian Cattlemen – The Beef Magazine

10:00 AM

BREAK presented by MERCK

10:30 AM

THE PACKERS PERSPECTIVE 

What does the future of processing look like during and after COVID-19? Representing all sizes and regions, various processors will discuss how this sector is moving forward after tumultuous times.

Featuring:
• Jarrod Gillig, Vice President Operations, Cargill
• Trish Tetz, Co-Owner, The Craft Beef Co.
• Russ Mallard, President, Atlantic Beef Products Inc.
• Moderator: Michael Young, President, Canada Beef

11:30 AM

AM WRAP-UP

1:15 PM

Opening Remarks –

1:30 PM

Establishing Your Roots presented by FCC
Take a seat and learn from young producers and peers in the industry on how they got their foothold into agriculture, what it took for them to create roots, how they survived through tough times and the decisions that have kept as a successful part of the industry today.

Featuring:

  • Ben Campbell, Grazed Right Ranch – Black Diamond, AB
  • Dean Sentes, Millington Ranch – Duval, SK
  • Laurie and Andrew Johnson, Johnson Family Livestock – Peebles, SK
  • Moderator – Marty Seymour, Director of Industry Relations, FCC
2:30 PM

Cattlemen’s Young Leaders Celebrating 10 Years
Presented by Jessica Giles

Join us to celebrate 10 years of creating leaders in the Canadian beef industry! We look forward to sharing this exciting milestone with a special video presentation looking back on the last decade of the CCA’s Cattlemen’s Young Leaders Mentorship Program

WEDNESDAY, AUGUST 12, 2020

8:45 AM

Opening remarks

9:00 AM

KEYNOTE: AMANDA RADKE presented by CRSB
South Dakota rancher and BEEF Daily blogger Amanda Radke will tackle hot beef industry topics ranging from fake meats, to environmental and animal rights activists, to bridging the urban and rural divide. During her session, Radke will offer insights on how external forces are chipping away at our freedoms to manage our land, own livestock and enjoy meat, dairy and eggs on our dinner plates. She’ll also provide her seasoned strategies for connecting with consumers, ignoring the trolls and being a transparent, authentic and trusted source of information for folks to turn to on social media.

10:00 AM

BREAK

10:30 AM 
SUSTAINABILITY – PATH FOR THE FUTURE? Presented by RealAgriculture
Exploring the journey of beef sustainability, including lessons learned in 2020 from across the supply chain, consumer attitudes about sustainability and how to engage today’s consumer. Demonstrating demand for sustainability certification and opportunities for beef producers.Featuring:

  • Marcel Blais, President, Chop
  • Darren Frey, Gordon Foodservice
  • Karleen Clark, Owner/Business Manager, KCL Cattle Company
  • MaryjoTait Celtic Ridge Farms, London ON
  • Moderator: Shaun Haney, RealAgriculture

11:30 AM 

AWARD PRESENTATION:

  • The Canadian Beef Industry Award for Outstanding Research and Innovation
  • The Environmental Stewardship Award (TESA Award)
1:15 PM

Opening Remarks

1:30 PM

Bov-Innovation 1.0 : VIRTUAL SILVOPASTURE TOUR

Silvopasture is the complementary integration of range and forestry land use practices. This session will provide a virtual tour of silvopasture research sites in BC and will discuss the mutual benefits of silvopasture practises for beef, forage and woodlot production systems.

Featuring:

  • Dr. Lauchlan Fraser, Thompson Rivers University
  • BC producer TBA
5:00 PM

COOKING DINNER TOGETHER presented by CARGILL

Cook along member of the Canada Beef team with Joyce and Michele as they walk you through preparing two recipes featuring the high quality Sterling Silver beef or, just sit back, relax and enjoy watching them cook.

THURSDAY, AUGUST 13, 2020

8:45 AM

McDonald’s Special Message from CEO John Betts

9:00 AM

KEYNOTE FIRESIDE CHAT: Francesca DeBiase Executive VP, Chief Supply Chain and Sustainability Officer, McDonald’s and Bob Lowe, CCA President presented by McDonald’s

10:00 AM

JOHN DEERE BREAK FEATURE: Take the Next Leap Forward with the Reimagined 6M Series Tractors from John Deere

The latest 6M Series from John Deere was reimagined alongside livestock producers, roadside mowing contractors and snow removal customers. Join Julia Romagnoli, Production System Specialist for Hay & Forage at John Deere Canada ULC in discussion of this new tractor series and how it can fit into your livestock operation.

10:30 AM

MARKET UPDATES presented by MNP

Featuring:

10:00 AM

  • Brian Perillat, Manager/Senior Anaylst, CanFax
    Wow, 2020 what can I say. Having discussions reminiscent of 2003 is not where we wanted to be, but we have been there and done that. The impacts of COVID19 will be with us through the year and likely beyond to some extent, but there are still some fundamentals that can help the recovery. This presentation will provide an update on the North American market, with the focus being on the Canadian cattle market through the first half of 2020, the current situation, and thoughts moving forward.

10:30 AM

  • Brett Stuart, President, Global Agri-Trends
    Global beef markets are in commotion on all fronts. COVID-19 has caused unprecedented shifts in both supply and demand, varying by country. The backlog of fed cattle in North America will be backed up for months. From a global standpoint, beef markets were already in commotion: China’s hog losses from African Swine Fever created a protein gap equivalent to one-third of the global swine herd. And a year into the ASF losses, China quickly became the largest beef importer on earth. Chinese hog prices may be the best directional indicator of the global protein (and beef) markets. This presentation will give an update of all things COVID-19, ASF, and global beef. Buckle UP!

12:00 PM

  • Erik Johnson, Economist, BMO- Economic Outlook amid COVID-19: The global pandemic has caused a recession like no other. The macroeconomic landscape in Canada has shifted dramatically in a matter of months as a result, and the key to a sustained and robust recovery will be containing the spread of the virus. While industry specific supply and demand trends are creating headwinds over the near-term, a number of macroeconomic factors may provide incremental benefits for livestock producers over the next few years.
12:30 PM

AM Wrap-Up

1:00 PM

Introduction

1:30 PM

NAVIGATING THROUGH A CRISIS
In March of 2020, Canada experienced an unprecedented health event that was felt across the globe. Vital links in the food system such as the retail and foodservice sectors were forced to curtail their business activities affecting many within the supply chain. Befitting with this year’s conference theme of “Rising to the Challenge”, learn about how the foodservice and retail sectors adapted to the pandemic and worked with the supply chain during the crisis as well as what does the future look like for these industries.

Featuring:

  • Chris Elliot, Senior Finance Research Lead, Restaurant Canada
  • Tom Shurrie, President & C.E.O. Canadian Federation of Independent Grocers
  • Moderator: Michael Young, Canada Beef
2:45  PM
Behind the Scenes: The Canadian Beef Centre Of Excellence Pivots to the VirtualConnect with the Canadian Beef Centre of Excellence as we pivot to the virtual world through online education and digital resource development. You will get a backstage pass to the making of a Canadian Beef butchery and culinary training video and the opportunity to chat live with our technical team. Watch us overcome obstacles as we optimize value for Canadian Beef and Veal producers. Learn how we’re using digital tools to connect with partners, operators, and end-users to create opportunities in domestic and export markets. Meet you there!

 

Featuring:

  • Mathieu Pare’, Executive Director, Canadian Beef Centre of Excellence
  • Cameron Pappel, Culinary and Innovation Manager, Canadian Beef Centre of Excellence
3:45 PM

CLOSING REMARKS


 

RISING TO THE CHALLENGE - It begins with the ranchers and farmers who raise the cattle, to raising consumers’ understanding of farming and the product, to raising the awareness and understanding of the environmental benefits, raising and building government relations.