Tuesday, August 13, 2019

Day 2

7:00 AM – 12:00 PM Cattlemen’s Young Leaders (CYL) Selections – CLOSED
7: 45 AM – 10:30 AM Canada/US Roundtable – CLOSED
8:00 AM – 10:30 AM National Communications Managers Meeting – CLOSED
8:00 AM – 12:00 PM Canadian Beef Check-Off Agency AGM
8:00 AM – 12:00 PM Canadian Cattlemen’s Association (CCA) –  Environment
11:15 AM – 12:00 PM CCA FEATURE:

How eating beef makes you healthy AND saves the environment

Featuring: Carol Harrison, registered dietician and nutrition communicator and Tim Sopuck, Chief Executive Officer, Manitoba Habitat Heritage Corporation

12:00 PM – 1:00 PM LUNCH
12:00 PM – 3:00 PM Young Cattlemen’s Council (YCC) AGM

Content Corral – presenting at 1:30 pm
Featuring: Amie Peck, Stakeholder Engagement Specialist, Canadian Cattlemen’s Association
Introducing new digital assets designed to promote positive, coordinated messaging about the Canadian beef industry and encourage grassroots advocacy

1:00 PM – 5:00 PM Canadian Cattlemen’s Association (CCA) – Food Policy
1:00 PM – 1:45 PM CCA FEATURE:

Hot Potato Topic spin-offs from the Canada’s NEW food guide: Interpretations by and implications for health professionals, institutions and educators bound to the food guide including food policy legislation and food labelling.

Featuring: Carol Harrison, registered dietician and nutrition communicator and Joyce Parslow, Executive Director, Marketing and Consumer Relations, Canada Beef

1:00 PM – 4:30 PM Canadian Beef Breeds Council (CBBC) – Technical Forum
Recent Advances in Applied Animal Breeding and Genetics
Dr. John Crowley
Future of Genomics in the Canadian Commercial Cattle Sector
Dr. John Basarab
Data Informed Decision Making
Dr. Troy Drake
Plus more!CLICK HERE for the full agenda
2:00 PM – 3:30 PM National Cattle Feeders Association (NCFA) General Session

Developments at the Canadian Beef Grading Agency: New
Grading Regulations and the Impact of Future Amendments Featuring: Joe Jackson, Director of Risk Management, JGL

Four Decades of Learnings: Remarkable Things Happen When Experience and Innovation Meet Up With Trust! Featuring: Rich Vesta, President, Vesta Holdings – Harmony Beef

The Influence of Your Check-Off DollarsFeaturing: Reynold Bergen, BCRC; Joyce Parslow, Canada Beef; Jill Harvie, CCA; Adrienne Ivey, Evergreen Cattle Co.; and Moderator Clinton Monchuk, Farm & Food Care SaskatchewanWhat do your check-off dollars really provide? This case study will follow how groups work together on your investment, where the money flows and what does the return really look like for Canadian producers.
4:30 PM – 6:30 PM

Happy Hour presented by MNP                                  


Artisan Craft – Pairing Two Of Our Favourite Things
Presented by Canada Beef

Join the Canadian Beef Centre of Excellence team as we explore harmonies between two of Canada’s most prized foods, BEEF and BEER, and explore the unique attributes that connect them.

6:30 PM – 9:30 PM Opening Reception – Meat Supplied by Cargill

Cattlemen’s Young Leaders 2019 Graduation Ceremony
Highlights from the class of 2019: CYL’s will be recognizes for their excellence in leadership within the beef industry


RISING TO THE CHALLENGE - It begins with the ranchers and farmers who raise the cattle, to raising consumers’ understanding of farming and the product, to raising the awareness and understanding of the environmental benefits, raising and building government relations.