To our beef industry family:

As 2020 continues to unfold, the Canadian beef industry and the world are in unknown territory and all regularly scheduled events are adapting. Our board (compromised of the Beef Cattle Research Council, Canada Beef, Canadian Beef Breeds Council, Canadian Cattlemen’s Association, National Cattle Feeders Association) have made the difficult decision to postpone our conference scheduled for August 11-13th, 2020 until August 17-19th, 2021 in Penticton, British Columbia.

“It is unfortunate that we are unable to meet face-to-face in 2020, but there are a lot of factors that we had to consider in these extraordinary times,” says Judy Guichon, Chair of CBIC. “We are excited that B.C. will still be able to host the event in 2021 and showcase everything B.C. has to offer!” 

CBIC is in the process of planning a virtual conference for Aug 11-13th, 2020 so the Canadian beef industry can connect, learn, and support one another. This event will be offered as a free online tool for the entire industry. As an integral part of the connectivity pillar in the National Beef Strategy, CBIC wants to continue to offer an opportunity for the industry to come together.

In these unprecedented times with so many unknown circumstances the board wanted to ensure that the conference would meet the expectations of our delegates, sponsors and partners.

“2020 has not gone as planned for any individual, and as an industry the best thing we can do is continue to support one another through these challenging times and remain optimistic about our future,” says 2019 Chair and feedlot owner Ryan Kasko. “We can’t thank our partners, sponsors and delegates enough for their cooperation and support as we continue to find our path through this situation.” 

To stay up-to-date on our virtual conference details please visit us here and follow CBIC on Twitter, Instagram and Facebook for updates. We look forward to connecting and collaborating with you through this time!

““All Canadians were greatly affected by the recent tragedies in Nova Scotia and involving our Canadian Forces who serve valiantly for us around the world. But the majority of us are safe at home as we social distance and await the return to normalcy. Most of us in the Beef Industry go about our routine chores and what we fear most is the unknown.  What will markets look like down the road?   Many of us face the vagaries of spring, which may include flooding, but we are also preparing for fire season which is not far off. The future, although hard to imagine, will be shaped by our collective positive outlook and  a shared vision of a vibrant industry that supplies our customers with a healthy and delicious product which is ethically raised and with positive results on the land that we occupy.  Wherever the path may lead we know it will be better if we work together.”  Chair – Judy Guichon

“The CBIC organizing committee made the difficult decision to postpose the conference to 2021 but it is the right decision.  We will do our part to keep Canadian beef producers and their families and associates safe.  We are in this together.”  Past-Chair – Ryan Kasko






“We sincerely thank all of our industry partners and sponsors for their unwavering support during this unprecedented time. It is regrettable that we won’t have the opportunity to come together this year, however we feel it will make our meeting in 2021 that much sweeter. With all our industry is facing right now, we believe our theme, “Rising to the Challenge,” will be more relevant than ever and will set the stage for lots of good discussion. We look forward to seeing you in Penticton next year!” – Vice-Chair – Elizabeth Homerosky




2019 Sponsors


RISING TO THE CHALLENGE - It begins with the ranchers and farmers who raise the cattle, to raising consumers’ understanding of farming and the product, to raising the awareness and understanding of the environmental benefits, raising and building government relations.