Strong attendance drives highly successful 2nd annual Canadian Beef Industry Conference
A 10% increase in attendance from the inaugural 2016 conference

A record attendance of diverse beef industry participants from across the country came together in Calgary, Alberta for three days of connecting, Sharing Common Ground and gaining knowledge and inspiration from top speakers at the 2nd annual Canadian Beef Industry Conference (CBIC).

“On behalf of everyone involved with organizing and hosting this event, we couldn’t be more pleased with the excellent support and participation from across the industry that made for another outstanding national conference,” says 2017 CBIC Chair Virgil Lowe. “With over 700 attendees for the program and 825 for the main banquet, along with the delivery of many well received sessions and forums for discussion, the 2nd annual Canadian Beef Industry Conference has succeeded in building upon the success of last year’s inaugural event. It has also created excellent momentum to further propel our National Beef Strategy forward as we look toward another exceptional conference planned for London, Ont., in 2018.”

With the theme of Sharing Common Ground, the 2017 CBIC included a knowledge-packed program highlighted by keynote speakers Jon Montgomery, the Olympic gold medalist in skeleton and current host of Amazing Race Canada, and social license expert Bruce Vincent. The conference also featured a popular “Bov-Innovation” series of educational presentations and interactive workshops for producers, along with numerous additional speaker presentations and sessions covering a wealth of topics relevant to industry progress and success, from the farm level to the broad industry level. The conference also included a large tradeshow, along with numerous entertainment, social and recreational opportunities.

“The objectives of our conference, embodied in our theme, were to provide a truly national, inclusive meeting place for the Canadian beef industry and to enhance the connectivity of the industry, both within the industry and with the outside world,” says Lowe, who is also Business Manager of Verified Beef Production Plus. “We are very pleased with the results on both fronts. In addition, our keynote speakers did an excellent job providing insights and inspiration on the themes. Bruce Vincent spoke to how meeting the challenge of connectivity is an area not just for associations but where individuals across the industry have a role to play. Jon Montgomery spoke about his journey to becoming successful in skeleton racing, providing inspiration along with tips that we can apply to make our industry stronger and more connected.”

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Lowe_VirgilSharing Common Ground was a great success! With a new venue, new programming, same great excitement and significantly more delegates the 2nd Annual Canadian Beef Industry Conference accomplished its goals and brought the industry together Sharing Common Ground. I would like to extend a huge thank-you to the volunteers, sponsors and of course participants who came together to bring life to #CDNBeefConf in 2017.” – 2017 Chair Virgil Lowe

“ We are excited to announce that CBIC will be held in London, Ontario on Augus 14-16, 2018. We look forward to continuing the momentum from the past two very successful conferences in Ontario. We will be showcasing the beef industry and Driving Demand at CBIC 2018.” – 2017 Vice Chair Tammi Ribey




Make the connection and join industry stakeholders to learn, socialize and network at the 2nd Annual Canadian Beef Industry Conference August 15-17, at the BMO Centre on Stampede Park, Calgary, Alberta